That’s the slogan of the 10:23 campaign, which aims to “raise awareness about the reality of homeopathy”, and now has an ominous-looking clock on its front page, counting down to some looming deadline.
I’m still in partial agreement with Le Canard Noir and his suggestion for an alternative tag-line, but I suppose somebody at campaign HQ must have decided that “It’s just water for fuck’s sake” might not have sent the kind of accessible, educational vibe they were looking for.
Anyway, they’re currently asking people to sign their open letter to Alliance Boots, the leading pharmacy chain in the UK, expressing the Merseyside Skeptics Society’s displeasure at seeing unproven and unscientific homeopathic remedies promoted on the shelves alongside actual medicines. So, go do that.
I’ve already written a Skeptictionary post summing up homeopathy itself, so I’ll direct you there rather than revisiting it all here if you want an explanation as to why this campaign is a good thing, and broadening people’s understanding of what homeopathy actually is is valuable and important.
They seem to have big plans for the next few weeks, and although I’ve no idea what they are yet I’ll be watching with interest. The Twitter hashtag #ten23 is worth following for more of this.
So, yeah. I should have something of more substance to say for myself soon, but I’m remembering my resolution and not pushing it.