The lesson seems to be that the other side are always going to be creatively dishonest and manipulative in their use of political language, so you might as well get in on that too, but do it better.
This kind of thing – knowing what hot-button terms to avoid, and what more voter-friendly turns of phrase to couch your ideas in – dominates so much of political discourse, while having nothing to do with actual policy. I think it’s another reason why democracy in general is making me bang my head against more and more walls lately.
The site linked above provides a progressive attempt at a response to a rather odious leaked Republican playbook, but I don’t think either side of the aisle is left with much moral high ground to enjoy, if these are the word games they both find themselves forced into playing.
Never say Entitlements. –Instead, say Earned Benefits.
People don’t like you as much if you’re entitled as if you’ve earned something, you see, and “entitlement” is often used by the right as some kind of smear. But this doesn’t mean that this redefinition is necessarily a more accurate one. It could be argued that somebody with a life-long disability has done nothing to earn the benefits and assistance to which simple human decency nevertheless entitles them.
Never say Government Spending. –Instead, say we Invest in America.
Does that include the trillion-dollar wars? When do those investments start paying out?
And so on.
You can see why everyone in politics wants to reframe the issues in ways such as these, of course. It’s in the nature of the system. When the world is no longer run by politicians who are powerfully motivated to be weaselly, the world will be a very different place.